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EXPLORE THE RESEARCH

Accelerate your customer's journey

Our latest insight reveals the 9+ decision makers you need to captivate and influence in your next thought leadership campaign.

Available in early June, this research will shed light on how leaders of major B2B companies evaluate and select partners for strategic transformation programmes.

You will learn:
  • New ways to think about the buyer journey — from the customers’ perspective
  • Changes in the way companies select strategic partners for business transformation programmes
  • The criteria for being shortlisted and winning deals
  • How thought leadership can get you on the buyer’s radar and influences their decisions

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