Classic buyer personas only show a partial picture of your target audience, and a narrow one at that. Often they fail to take into account the wider landscape, which is prone to change -- now more than ever. Over the last 12 months, priorities have shifted. What matters to individuals and organisations today is likely to be quite different to a year ago.

Our online tool provides a step-by-step guide on how to develop a map of your target audience, including their motivations, purchasing behaviour and interactions across the buyer group.