Building a successful thought leadership strategy

Learn the secrets of a successful B2B campaign, with our experts in content strategy.

Whatever stage you are at in your planning, we can help you to build a winning strategy for your next campaign.

Based on our unique and proven approach, we will introduce you to the key components of our thought leadership strategy model, including stakeholder alignment, audience insight and campaign planning.

Key topics Include:
  • Building consensus: How to ensure all stakeholders are aligned and that you have the right goals, KPIs and metrics to support your campaign
  • Know your audience: Create a detailed audience map that ensures you are targeting the right segments with the right messages
  • Distinctive ideas: How to find the right topic and angle that will resonate with your audience, while ensuring your messaging and positioning stands out
  • Success factors and pitfalls: How to maximise the impact of the campaign while avoiding the five classic pitfalls that cause thought leadership projects to fail

This is a 45-minute workshop that we can tailor to your needs.

We offer this workshop free of charge to customers who meet our eligibility criteria. In order to qualify and receive our free consultation, you must be responsible for marketing and/or thought leadership campaigns within your organisation and have a budget available for future campaigns.

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