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EXPERT INSIGHT:
Learning from Leaders 
How to engage, inform and influence business leaders

Rob Mitchell, CEO at Longitude; Marc Appel, Managing Director for Global Brand Content at Accenture; and Christine Elliott, Executive VP for Global Communications at Mastercard

In this exclusive interview, Rob Mitchell shares insights from a study of over 1000 senior business decision-makers, exploring what executives think of thought leadership and the brands that produce it, and discusses the findings with Marc and Christine to get their take on what makes audiences engage.

Watch the in-depth discussion to find out:

  • What are the characteristics of good thought leadership
  • Which formats appeal to audiences and why it’s important to give them choice
  • How thought leadership can support the buyer journey at each stage of the funnel
  • What a winning campaign looks like in action
  • Which metrics matter when it comes to calculating the ROI

WE'LL NEED A FEW DETAILS

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