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EXPERT INSIGHT:
Learning from Leaders 
How to engage, inform and influence business leaders

Rob Mitchell, CEO at Longitude, and Laura Bishop, Managing Director for Marketing and Communications, Financial Services at Accenture

In this exclusive interview, Rob Mitchell shares insights from a study of over 1000 senior business decision-makers, exploring what executives think of thought leadership and the brands that produce it, and discusses the findings with Laura to get her take on what makes audiences engage.

Watch the in-depth discussion to find out:

  • What are the characteristics of good thought leadership
  • Which formats appeal to audiences and why it’s important to give them choice
  • How thought leadership can support the buyer journey at each stage of the funnel
  • What a winning campaign looks like in action
  • Which metrics matter when it comes to calculating the ROI

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