EXPERT INSIGHT: Learning from Leaders

Rob Mitchell, CEO at Longitude, and Laura Bishop, Managing Director for Marketing and Communications, Financial Services at Accenture

Watch the in-depth discussion to find out:
  • What are the characteristics of good thought leadership
  • Which formats appeal to audiences and why it’s important to give them choice
  • How thought leadership can support the buyer journey at each stage of the funnel
  • What a winning campaign looks like in action
  • Which metrics matter when it comes to calculating the ROI


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How to engage, inform and influence business leaders

In this exclusive interview, Rob Mitchell shares insights from a study of over 1000 senior business decision-makers, exploring what executives think of thought leadership and the brands that produce it, and discusses the findings with Laura to get her take on what makes audiences engage.

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